“I think being “free”  means, being able to completely be yourself. When you surround yourself with people that genuinely care and love you for who you are, that feels free. What better feeling than others seeing you the way you view yourself.”

-Alli Pozeznik


Austin Rug Co. is a collection of Turkish vintage rugs curated by the company creator, Alli Pozeznik. Moving to a city like Austin inspires you to create, she was feeling the need to creatively express herself, so she decided to start her own business.  Alli set the goal of “act on inspired thoughts” and I believe this is a wonderful way to start anything in your life. Following your heart and your instincts is challenging and yet so powerful. I’ve seen Alli follow the path of creating and feeling amazingly happy with the result of her passion. Her taste and selection are impeccable, you are immediately transported to a beautiful sunset in the southwest.  The modern looks and the coziness of the rugs will truly make you feel unique, they will set the perfect mood to welcome your loved ones. I love, believe, and support her project so very much.  Dreams become reality, below is her story, and for anyone who’s ever had the need to create and to start a business of their own please take a read.







  • Who are you and what do you do?

I’m Alli Pozeznik, I am a former oncology/ICU nurse and am currently working in the pharmaceutical industry in sales. More recently, and creatively, I am the owner of Austin Rug Co. I have partnered with a Turkish Rug purveyor in Izmir, Turkey and curate a collection of vintage rugs I sell here in Austin. The woman I work with has been buying and selling rugs for 20 years with her family, she mentioned with confidence the other day that, “The rug business is the best work in the world.”

  • Where did you grow up and how does that shape what you do today?

I grew up in Middlebury, a small town in Northern Indiana. I had a great childhood there. I do not think the town itself made me who I am but what I remember the most throughout my childhood and adolescence was my mother also making opportunities to express my creativity. I vividly remember a whole closet in our basement devoted to craft supplies and materials to create almost anything I wanted to, I remember my sister and I constantly dressing up from our costume closet. I remember my mom’s own creativity expressed in our “pre-Pinterest” childhood birthday parties, customized to highlight our current interests. Kitten cakes, Safari scavenger hunts, taking my friends to a bead store to make jewelry, to name a few. Those memories are the foundation where I remember feeling special for having a creative mind and knowing this was a gift that made me unique and gave me happiness.

  • Name something you love, and why?

I absolutely love brainstorming ideas. The task of finding creative answers to problems gives me so much energy. As a nurse, I had to use critical thinking when I took care of my patients. I loved it. I have found though when I can use this skill set in a creative process, I find joy when my brain comes to life with possibilities.

  • What skills or talents do you think would make you even more successful?

    To continue to act on inspired thoughts. This has been my 2018 mantra.  The notion that ideas have entered into YOUR mind for a reason is so powerful. We are all unique in so many ways, we all have different gifts and strengths we were born with. Why not trust in that? Why not let yourself feel excited about a new idea and then work towards making it a reality?

  • How did you find your passion?

I referenced this earlier, but as a young child I knew being creative made me happy. For many years, I didn’t know how exactly that would come to fruition but deep down I trusted that was who I was and someday I would be able to express it more intentionally.

  • What is your ideology as a creative person?

To be working in a career that allows me to explore my creativity full time would be my ideology. The process in which one creates a new idea or business is incredibly fulfilling.

  • How do you overcome your fears?

I don’t know if I focus on overcoming my fears, fear is one of the most powerful motivators. I think that’s what continues to push me forward. To want more, to refuse to “be enough”. The fear that motivates me the most, is the fear I won’t live out my dreams in this life. This fear pushes me to keep looking, to keep listening and to keep validating my gifts and talents.

  • In what way have you changed by following a wild passion?

    I feel that I trust myself more, that I believe that I can accomplish wild dreams. Austin is a city with such creative energy, when I moved here I knew these wild dreams were going to come to life and I would be surrounded by others that believed that to be true as well.

  • Who inspires you today?

Tony Robbins and Tim Ferris inspire me. They have literally created their own vocations. The businesses they created are so specific to what their strengths and gifts are. Isn’t that what we all are striving for? To feel that your day in and day out, really reflects who you are. At times, I am sure they felt doubt in their wild ideas or felt the fear of failure. Yet I imagine they too, had to say “yes” to those first inclinations that their idea maybe wasn’t “too wild” . That first “yes” lead them to a second “yes” and third and so on. I think when you see people fully living out their vocation it is a gift to themselves and everyone around them.

  • Professionally, what’s your goal?

Right now my goal is build the brand of Austin Rug Co. and continue to collaborate with other creatives in Austin. We will see where it takes me!

  • What is the best way to act on inspired thoughts?

For me, I try to be cognizant to the ideas that pop into my head, while that may be during conversations with my friends, jotting down dreams when I finish a long drive from work or continuing to read books that push me to trust the process and path that I am on. I am currently reading, You Are A Badass, by Jen Sincero. She describes her focus on the Law of Attraction and truly keeping your mind focused on the great things you want to happen in your life. Redirecting my thoughts to wild dreams and ideas, 1. Makes me happy and excited for the future and 2. I have seen these inspired thoughts come into reality.

  • How can women become more empowered?

I think women and men both has the capability to discover one’s unique gifts and talents. The process of finding out what you are good at can feel daunting but continuing to explore what makes you happy tends to start putting the pieces of the puzzle together. I find this to be very empowering. Being comfortable in your own skin and holding tight to what you know your strengths are (despite what others may think or feel) gives you a confidence no one can take away. Surrounding yourself with other motivated and confident women has also been important for me. If you can have one or two friends that can be your supportive sounding board it can be really meaningful.

  • What is being “free” mean to you?

I think being “free” to me means, being able to completely be yourself. When you surround yourself with people that genuinely care and love you for who you are, that feels free. What better feeling than others seeing you the way you view yourself.


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