Liz Feezor


“We live in such a content-saturated society now where everyone has a voice and a platform, and we’re all sharing it with the world all the time. The words you share with the world are important, so make them good!”

-Liz Feezor



When I met Liz Feezor a few months ago, I was really fascinated by the her blog’s name; Stylish Disaster. Not only is that name genius, but the fact she decided to leave the corporate world to work as a full time writer is very fierce and brave. I love surrounding myself and this blog with intrepid creatives that have allowed themselves to overcome fears, doubts, and judgement. Liz is a clear example that following your dreams with a clear intention will lead you to live the life that you always wanted. There are an incredible amount of lessons to be learned in the solopreneur path, all of them will teach you how to create new ways to transform your world into a better place. I’ve always felt that being a writer is one of the most difficult things to do because words are so powerful, and putting the chaos of an idea into words to send an honest message should be every writer’s responsibility. Meeting someone like Liz who writes because it’s her true form of expression and passion, it’s not only a blessing but an honor, she wants to make a difference by helping others communicate in a clear and honest way. I like to believe that creative people are mages who can transform anything. Liz is a true mage, she transforms her words into magical places we can all access.  Below is her story in her own words, please keep scrolling down and take a magical read.




  • Who are you and what do you do?

My name is Liz Feezor, and I’m a writer and creative consultant based in Austin, Texas.

  • Where did you grow up and how does that shape what you do today?

I was born and raised in Houston, and then my family relocated to Boise, Idaho the summer before my freshman year of high school. That cross-country move was a big culture shock and very emotionally difficult for me at the time, but I learned so much about myself and other people by having my life uprooted at that age. It also made me fearless about packing up and moving in search of a better life: I’ve done it several times since then!

  • Name something you love, and why?

I love people, plain and simple. I love sitting down with people and learning about their lives, their experiences, their hopes and dreams, their proclivities… people are just fascinating, and I love finding just the right words to describe people and the work that they do.

  • What are basic and important aspects people should know about you as a writer?

I am a lifelong learner and student of languages. I majored in Spanish and minored in German for my undergraduate degree: studying other languages has opened so many doors for me personally and professionally, and has also given me a much greater appreciation for the English language. I’m continually in pursuit of just the right words in my writing. I take my work very seriously, but I’m not an inherently serious person. “Life, liberty, and the pursuit of fun” is my mantra.

  • How did you find your passion?

I learned to read before I was 2 years old, and I’ve been a reader and learner ever since. Writing assignments in school were always my favorite, and creating communication pieces has always been my strong suit professionally. My passion for writing for and about other people has always been there I suppose, but it wasn’t until relatively recently that I gave myself permission to live my life and create work in a way that truly aligns with my passions and values.

  • What is your ideology as a writer?

I have a lot of reverence for the power of language and its ability to transform lives, and my “why” is to harness this power to help others. We live in such a content-saturated society now where everyone has a voice and a platform, and we’re all sharing it with the world all the time. The words you share with the world are important, so make them good!

  • How do you overcome your fears?

When I figure that out, I’ll let you know! 😉 I’m learning that, as an entrepreneur, you really have to humble yourself and be open to learning about business, about others, and about yourself in order to grow and improve. I’m new to the world of self-employment (I worked in the corporate world for over 15 years), and getting over the fear of saying “I don’t know” or asking for help when I need it has helped tremendously.

  • In what way have you grown by writing?

I’ve learned that perfectionism is not healthy, that a lot of great stuff can happen in the gray areas of the unknown, and that I learn something new every time I write!

  • Who inspires you today?

Other female solopreneurs out there hustling and doing great work that means something to them. Anyone who’s found purpose-driven work that moves them and is supporting themselves doing that work. People who do very difficult, often thankless emotional labor like social work and counseling, activism, and teaching. Inspiration truly is everywhere.

  • Professionally, what’s your goal?

To support myself doing work that is meaningful to me and those around me. What that translates to in tangible terms is earning at or beyond what I was making in the corporate world doing something I love. That’s the goal! 🙂

  • How is it owning a business as a woman?

In a word, weird. I never have thought of myself as entrepreneurial, yet that’s what I’m doing now. I’ve only ever worked for someone else before breaking out on my own, so it’s been a total 180-degree spin for me professionally. There’s always something you don’t know, and there’s always something else you could be working on. No one is telling you what to do or how to do it, which is amazing and terrifying all at once.

  • What is the best piece of advice you will give to someone who wants to follow their heart and pursue their passion?  

There’s really no other way than to just DO IT. I talked about it and agonized over it for YEARS before I finally decided I was going to take my passions seriously. Decisions by committee and input from others can be valuable, but ultimately, following your heart and your passions is a decision you need to make for yourself. You are your own best advocate.

  • Can you talk to us more about Stylish Disaster?

(laughs) So I started this blog almost nine years ago after seeing the movie ‘Julie and Julia’ about a woman who blogs her way through Julia Child’s Mastering the Art of French Cooking. I’m not into cooking, but the blogging part I was obsessed with. I started a blog called ‘Dressing to the Nines in the 208’ (the 208 is a nod to Idaho’s area code… that’s right, there’s one phone area code for the entire state). The blog changed names a few times since then following moves to Seattle and then to Austin, and I landed on the Stylish Disaster name a few years ago. It’s a fitting moniker, I think: a happy, stylish exterior can often mask a lot of pain and self-doubt, and that’s certainly something I’ve struggled with. My blog has become more of a collection of personal essays and short stories than a blog in the traditional sense, and it’s a big part of my writing portfolio that I’m proud of.

  • What advice about becoming a writer have you happily ignored?

That “I can always just write for fun!” While that’s true, I don’t want to just “write for fun”, I want to write for work, and I want to write to change the world. I’m slowly learning to advocate myself and the idea that my work has a lot more value than others might place on it

  • What is your ritual to stay creative?

I’ve found that I tend to do my best work in the morning, so I like to wake up and start writing as the first thing I do. As soon as I let myself get distracted by emails and social media (and this is a bad habit I’m working to get better at), I lose focus quickly. I’ve also recently taken to playing on my drum pad (I was a percussionist in a previous life) when I’m feeling creatively stuck or anxious, which is frequently.

  • What is your dream project?

I have several things on my “someday” list of things I’d love to accomplish professionally: write a book, keynote a conference, conduct an on-air interview with someone I really admire. Lately my stated “stretch goal” for myself is to write for TV, which I think would be immensely gratifying professionally and a whole hell of a lot of fun. Collaborating with great, creative minds is how I’ve done some of the work I’m most proud of, and doing it at that level is an absolute dream.

September 19, 2018

Amy Cooper


“Run full speed in to them. Allow yourself to fail. Failure is the most often climbed stairway to success, have gratitude for it. Exercise your rejection muscles. Ask for help. Talk about your fears with other people. Getting out of your fear bubble is important. Don’t sit in shame, go out kicking and screaming!”

-Amy Cooper


There is something very special about a woman entrepreneur who is passionate about helping other women achieve their dreams.  Amy Copper, what a lady! She is the founder of Trove Artist Management, the first agency in the US representing an all-female roster of photographers and stylists. When I met for her asking for business advice, she went beyond my expectations. Her action-packed method has made a huge difference in the way I approach my portfolio, clients, and business overall. A few weeks ago we met for a shoot, and lets be honest, she just killed it! I really wanted to have the chance to tell her story, and share it with you. So many aspects of her business and success are very inspiring to me. The way she found her passion, worked her way up, and now she is sharing her knowledge with other talented women who want to succeed in a very male dominant market. Please scroll down and get to meet this amazing woman and her wonderful work that is transcending everything that has been established.



*Make-up and hair by the very talented Jeni Brady

  • Who are you and what do you do? I am Amy Cooper and I empower female artists to make tons of money. I am the founder of Trove Artist Management, the first agency in the US representing an all-female roster of photographers and stylists. I am also a photography business coach and consultant for commercial artists of all kinds (and all genders).


  • Where did you grow up and how does that shape what you do today? I grew up in Baton Rouge, Louisiana. I never really felt like I belonged there completely, but it is a beautiful city. I honestly couldn’t wait to leave, but I am also enjoying watching it evolve now. It feels like there is a lot more artistic and entrepreneurial things happening in Baton Rouge now, which might be in part a result of some creative migration from New Orleans after hurricane Katrina. I started college at LSU which had a decent photography and fashion design program. While I was studying there we took a trip to NYC to visit some fashion businesses and I knew I wanted to move to NYC after that trip. Other than that I would say, growing up in the south definitely gave me an appreciation for southern hospitality and politeness. I love sending people personal notes and thank you cards.


  • Name something you love, and why? Currently loving the wave of women who are allowing themselves to be vulnerable and share their stories of adversity. I have a few friends who have opened up to me about anxiety and it has been such a relief to know that I’m not the only one feeling like I am going crazy at times. They have also shared some amazing tools and resources with me. It’s so important for women (and men) to talk about their experiences, struggles, pain, success, so that the people who come after us and around us understand what is normal, what shouldn’t be tolerated, and how to move through similar situations. We don’t have to censor our struggles, let’s be brave and put it out there, ask for help. I also love a good goat brie!


  • What skills or talents do you think would make you even more successful? To be honest I have been very impressed with my ability to learn new technology and skills as I have been building my businesses. Since I started Trove, I’ve learned how to use MailChimp, Quickbooks, lots of Google apps, and somehow I’ve also become a SEO rockstar. I think I still have a little ways to go on my public speaking skills, copy editing, and I wish I was able to debate equality with a little more emotional detachment. Fortunately I have amazing girlfriends (and a talented husband) to lean on for anything that I need help with, and I love having opportunities to hire other women to collaborate with me on larger projects.


  • How did you find your passion? My artist consulting business happened pretty organically. Photographers were coming to me for mentoring while I was working as a photography producer and art buyer in advertising. I have also been asked to do portfolio reviews and really enjoy those, so I decided to offer consulting and coaching to more artists. As far as how my agency started, I took a career course that helped me figure out how to combine my passion (empowering women and my love of art) with my experience (having been on every side of a camera in several industries). There’s no better feeling than sitting with a photographer or other artist and watching all of the light bulbs go on as we connect and work together to strengthen their business, it truly is my passion.


  • What is your ideology as a creative person? I work with a lot of young artists who are trying to do too many things, they have five or ten different styles or categories of photography in their portfolio in hopes that they won’t miss out on any possible opportunity. I think it’s important to be niche and to really listen to how your work makes you feel. Don’t shoot something because you think there’s money to be made if you don’t really enjoy doing it. People will be able to see your passion (or lack there of) in your work. Obviously it’s important to experiment, but once an artist discovers who they really are, that’s when the magic happens. I also think it’s important to remember that if you are a commercial artist, more than 50% of your work is going to be business tasks, not creation, so, embrace that. I guess my ideology is: focus, be niche, work hard, and don’t skip the business & marketing tasks.


  • How do you overcome your fears? Run full speed in to them. Allow yourself to fail. Failure is the most often climbed stairway to success, have gratitude for it. Exercise your rejection muscles. Ask for help. Talk about your fears with other people. Getting out of your fear bubble is important. Don’t sit in shame, go out kicking and screaming!


  • How do you help entrepreneurs find who they are in order to improve their business? I dig in to feelings and fears a lot with my clients. Most of them know who they are somewhere in there, but I offer them the questions that they need to get to the right answers. My methods are always evolving but I am also lucky to have a strong marketing background and a few decades of experience paired with some decent instincts.


  • Who inspires you today? You inspire me because you know who you are as an artist and you know exactly what you want your niche to be! Women who are organizing girl-gangs and networking groups inspire me. All of the artists on my roster. Women running for office. Anyone who speaks up. Oprah, Nina Turner, Anja Niemi, Amanda de Cadenet.


  • Professionally, what’s your goal? I just launched a campaign called #DiversifyTheLens with the goal of getting more women photographers hired for large ad campaigns and magazine covers. I believe that there should be at least one woman in every triple-bid, or 50% of the consideration when selecting a photographer for commercial or editorial projects. Otherwise, my goals are to empower artists, boost their confidence and give them amazing business resources.


  • How is it owning a business as a woman? Awesome. Same as owning a business as a man, if you love what you do. It’s certainly the right time to be a woman owning a business focused on empowering women, the niche itself has been an amazing marketing tool and conversation starter.


  • What is the best piece of advice you will give to someone who wants to be start their own business?  Network your tail off! I heard this great quote from Ann Miura-Ko that went something like, “Networking is having a deep curiosity about the person sitting across from you.” You don’t have to ‘work a room’ or even be an extrovert, but be truly present with the people who give you their time, and wonderful things will happen. Don’t try to figure out everything about your business on your own, ask other people for help and mentoring. I’m still in awe of the number of people who have been willing to take my calls and answer my questions. Even people who could perceive themselves as having business in competition with mine have been so generous in helping me succeed. (And then don’t forget to pay it forward!)


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September 5, 2018

Jennifer Hoger

“When you’re receiving healing work- whether it’s massage, chiropractic or even from an MD or nurse- you can feel a big difference when they’re coming from a heart-led place. This is relayed through the way they touch you physically, but also how you feel walking into their clinic or studio, and through your entire healing experience.”

-Jennifer Hoger


Ever since I was a little girl, my mom will always seek for alternative medicine to heal the family. I’ve always felt that in ancient practices and sacred plants we can find physical and emotional healing. We have become so detached from our bodies and emotions that seems completely impossible for us to find the illness within ourselves and the cause of it.  Once we become more conscious of ourselves and everything that we generate from bad habits and bad communication with our environment we can expect to find the healing we need.

Jennifer Hoger is a healthcare practitioner, she specializes in traditional Chinese medicine and acupuncture. I’ve been one of her patients for months to treat hormones and back pain, and ever since my first session I could see amazing improvement. It might take us a long time to truly understand the importance of loving our bodies and treat it like the most precious gem we have, once we do, healing it’s possible and palpable. Please keep scrolling down to read Jennifer’s words, ideas, passions, and ideologies. Learn more about her wonderful practice and the magical aspect of treating yourself with this beautiful ancient practice that can change your life.



  • Who are you and what do you do?
I’m Jennifer Hoger, a healthcare practitioner and actor. I practice traditional Chinese medicine in Austin, TX. My north-central acupuncture practice incorporates gentle, effective acupuncture on a sliding scale.
  • Where did you grow up and how does that shape what you do today?

I grew up all over the country (and in Germany), as an “army brat,” but I was in Northern California in a small cowboy/hippie city called Chico the longest. Being in a small town with a sense of community informed my work in a big way. I really value the connections I have with my patients, and love to see people and families grow and evolve. And of course, the cowboy/hippie vibes of Austin felt like home to me, so that’s part of the reason I started my practice here!

  • Name something you love, and why?

Just one thing?! This is a hard one. What I’m loving most these days is being able to spend quality one-on-one time with the people I love most, who also love and value me equally.

  • What are basic and important aspect people should know about acupuncture?

Acupuncture, Traditional Chinese medicine (TCM), is a holistic medicine that treats the body/mind/spirit as a whole. In TCM we focus on the root cause of an issue, not just the symptoms that are occurring. Acupuncturists use different tools, like acupuncture needles, to access the qi- or life energy- of the body and help bring your body back to it’s balanced, healthy state.

And of course, there’s the popular question: Does it hurt? That answer: For the most part, no. There are some needles you can feel more than others, but a licensed acupuncturist will be able to administer the super-fine needles in a way that you sometimes can’t feel at all!

  • How did you find your passion?

I have many passions in life, but I’ve determined that the underlying thread for me is connection. Both the patient/practitioner connection, but more importantly, helping people to connect to a higher consciousness, and become the best version of themselves. As an actor, with excellent writing, you can help the audience connect in such a profound way. This also happens when you receive healing work like acupuncture

What is your ideology as a therapist?

To always come from a place of love and compassion. When you’re receiving healing work- whether it’s massage, chiropractic or even from an MD or nurse- you can feel a big difference when they’re coming from a heart-led place. This is relayed through the way they touch you physically, but also how you feel walking into their clinic or studio, and through your entire healing experience.

  • How do you overcome your fears?

I try not to let my fears become obstacles. I find If you can really examine where fear comes from, the source, it tends to have less power over you. Also, knowing that there’s no certainty in life, other than uncertainty, also gives you a kind of freedom from your fears. You really can’t predict what will happen in life, so take the leap!

  • In what way have you grown by practicing acupuncture?

It’s made me a more compassionate person. I love that I get to have magical and intimate interactions with lovely humans from all walks of life, and help them feel better! From a farmer, to a professional athlete, to a lawyer, to a mother of 5, people of all ages and walks of life have put trust in me to help them. It’s very special. I feel honored to be a part of their lives.

  • Who inspires you today?

I feel fortunate to have some very inspiring girlfriends who make me feel lazy! Ha! They push me to want to do and be more, work harder and make my mark. I think the “rising tide lifts all ships” metaphor can apply to friendships. Surrounding yourself with loving, ambitious people who inspire you will help you be better, lift you.

  • Professionally, what’s your goal?

I really want to keep offering the accessible sliding scale payment model for acupuncture. I’d also like to expand and bring on more practitioners eventually and have more healing offerings. My goal is to reach more people and improve my ways to help them. The healing space (environment), is vital, and I will eventually be making some changes/upgrades there as well. I’d love to hold community events in my own space and be able to give back more.

  • How is owning a business as a woman?

It’s great! You know we are the best at multitasking and task managing, so I think women make fantastic business owners! Our most significant obstacles are self-limiting beliefs- from society, or from our upbringings- so if you can examine and overcome these, then there’s no stopping us!

  • What is the best piece of advice you will give to someone who wants to try alternative medicine?  

Well, I don’t see traditional Chinese medicine as “alternative medicine,” because frankly it’s been around longer than Western medicine!! But I would say open your mind to the idea that medicine can be more than a quick fix. Covering up the symptoms does not address the underlying issues, and will often come with side-effects. So being a patient with patience- know that sometimes it is a process, but the results will be longer lasting.

  • Can you explain more about aroma acupoint?

Yes! I’ve loved aromatherapy for as long as I can remember, so I got certified in acu-point aromatherapy a couple years ago. This is essentially looking at aromatherapy through the lens of Chinese medicine and applying oils on acupuncture points that correspond with what you’re treating.

A friend approached me with the idea of co-creating a line of essential oil blends that are convenient and portable, that can be applied to acu-points. Our line is called Essential Qi. We’ve had excellent results with these oils on our own clients and have gotten amazing feedback from consumers.

We are a bit different from other essential oil companies because we worked closely with a clinical aromatherapist to formulate the blends according to Chinese medicine diagnosis. We package them with guides informing the buyer where to apply the oils on specific acu-points, dependent on what the oils are treating!

  • Do you think people are becoming more conscious about alternative medicine?

Yes, I think that other forms of medicine and self-care are becoming more mainstream. It’s pretty incredible that places like Target are now carrying so many natural, organic beauty products, and Free People has products like charcoal toothpaste. I remember when I was a teenager it was still “hippie” to eat tofu and do yoga. So I’d say yes, absolutely, there is a growing consciousness about the importance of other forms of medicine and self-care besides Western medicine.

  • How can we start having a better communication with our body?

Be a good listener. Listen to your body. A lot of times people come to see me for acupuncture as a last resort, and when they’ve already been suffering for months or years of their lives! Love yourself enough to seek help before things get really bad.

Additionally, think about how things make you feel before you indulge in them. Be present with your body. Maybe you think you want fast-food or a cigarette, but how does that make you feel after you eat it or smoke it? How do those habits affect your life in the long term?

The more healthy choices you make, the more in touch you become with your body. Ultimately, you must communicate to your body that you love it! The best way to do that is to develop healthy habits.

August 15, 2018

Courtney Ray Goodson

“You have to commit, fully, to being the creative that you are and go create your own path. Once you do that, you’re free, and the world can finally see the light you were meant to give.”

-Courtney Ray Goodson


Courtney Goodson is one of those women that will make you feel completely at home. I don’t know if it was her laughter or the smell from her amazing peanut brittle, but it felt very good to be around her. I visited a few months ago to shoot some photos for this blog post, I was immediately blown away by her creative power. Not only has she taken peanut to the next level but has completely fixed her grandpa’s ‘84 GMC Sierra Classic and made it the brittle babe mobile! I’m always amazed by the creative thrive women have, specially when its making them happy, powerful, and taking them to experience unique adventures. Please read on to Courtney’s words and let her walk you through her lovely story.



  • Who are you and what do you do?

Courtney Ray Goodson of Uncle Ray’s Peanut Brittle. I make truly gourmet brittles, the Bacon Pecan Brittle being the true gem of the brittle line, here on the East Side in Austin, TX!

  • Where did you grow up and how does that shape what you do today?

I grew up in Magnolia, TX. Alongside the ‘Warmth’ (no pun intended) of the South, I think there is a spirit of ‘Grit’ in Texas that can’t be matched. As the middle child in a very large family, hard work was the name of the game and combined with my Texas roots, I think it’s part of what’s kept me going for all these years to try and achieve more, and be more.

  • Name something you love, and why?

My classic truck! It was my Grandpa’s ‘84 GMC Sierra Classic. I was in a pickle 2 years ago and begged my mom to let me resurrect my grandpa’s truck. It’s been a joyful and treacherous journey fixing up this old thing, a journey I was not ready for and had no idea what I was getting myself into. (Very similar in how I started my business).  But something I’ve learned is that all the good things take time and hard work, and I simply needed to believe in myself. And from it all, I’ve never felt more capable and powerful than when driving this truck (and of course when owning a business) which somehow makes me feel sexy. Shhhhh! 😉

  • What skills or talents do you think would make you even more successful?

I know I bring a natural sense of cheer, play, and connection with every person I meet. I think that’s what I enjoy most and I love using that to share the sweet story behind the brittle and to give people a sweet treat to brighten their day.

  • How did you find your passion?

It was a surprise yet it also came full circle. Years ago, I left for the Pacific Islands to serve as a Peace Corps Volunteer. I made many wonderful friends and up until now, felt it was the most rewarding yet challenging job I’d ever done. There was a woman there whom I’d helped and trained her on how to be an office manager. Over the course of 2 years we became family and she would often share how she wanted to start her own business selling food and candies. After leaving, I felt compelled to help change  her stars and did a crowdfunding campaign called ‘The Power of Uncle Ray’s Peanut Brittle’. When I was there, my Great Uncle Ray would send me the candy and I’d share them with everyone. People went bonkers for it and it was a fun way to create community. We raised $6,000 and I can thankfully say my friend now has her own home and small business. If you’ve ever changed someone’s life, there is no greater joy. She’ll be a sister for life and I’m grateful to have even known her. At the time I was fulfilling orders for the campaign, I thought, ‘hey, maybe I could do this full time and own a brittle business!’. Well, after some researching, I realized I had no money, no knowledge of the consumer packaged goods industry, and I let self doubt get the best of me. Fast forward 3 years later I still felt as lost as ever, doing jobs that weren’t enough and trying to figure out where I belonged. Through a random story (my brother getting engaged!), I got connected with my kind and brilliant mentor, who offered to help me figure out what my path was. His name was Fred Cuellar, The Diamond Guy, and he owned a production company, a publishing company, and of course, a diamond company! He’d done so many of the things I only dreamed about – but Most importantly, he believed in me. One day, I had just been visiting my Uncle Ray and had brought Fred some of his peanut brittle. He said, ‘This is great stuff kid, if you wanted to start a business making this – I’ll help you.’ I said yes, and the rest is history. Like I said, not what I expected, but also, it was a long time coming 😉

  • What is your ideology as a creative person?

Own it. I spent the last 10 years trying to figure out where I belonged, trying to put myself into a box that was clearly not made for me. When you do that, you don’t thrive, people won’t see you at your brightest or see the genius inside you. You have to commit, fully, to being the creative that you are and go create your own path. Once you do that, you’re free, and the world can finally see the light you were meant to give.

  • How do you overcome your fears?

Self Doubt is a real thing. I know everyone struggles with this, but sometimes I wonder if I’ve struggled with this more. There were so many ideas I’ve have and I never truly went for them because I simply didn’t believe I could do it. Which, is exactly what stopped me from starting this business years ago. I don’t ever like to look back and regret things, I believe life is here to help us learn and grow in perfect timing. As a late bloomer in all things, I feel I arrived to what I needed to know when I needed to know it. But, one wish I do have is that I wish the ME now could go to the ME in college and tell her she WAS capable, WAS smart, and to hurry up and recognize her creative genius. Comparison is the thief of all joy – so don’t compare yourself for any reason to someone else. Own your path. Own yourself. And trust everything you want is arriving in perfect timing.

  • How do you help entrepreneurs find who they are in order to improve their business?

I firmly believe in ‘community over competition’ mentality and truly enjoy lifting others up, sharing knowledge, and building friendships with fellow entrepreneurs.

  • Who inspires you today?

My mentor, The Diamond Guy – Fred Cuellar!

  • Professionally, what’s your goal?

Honestly, when I started this business, I had high hopes but also decided to let go of ALL expectations for where this would go. I just know that my goal was to feel amazing about what I was creating and hope that it brought others joy, and to make a space for myself where I could shine my diving light and be me.

  • How is it owning a business as a woman?

Honestly, I sometimes forget I’m a minority in the industry until someone reminds me. One of those, ‘oh that’s right – I’m a woman.’ I personally love being a very feminine female in a male dominated industry because it’s important to show that a woman can be as feminine as she wants to be and still kick ass. In college, I was apart of a women’s service organization and we had one of the girls mom, who was an awesome lawyer, come and speak to our group. While she had many great things to say, she said something that never felt right to me: She said if we wanted to be successful in a male dominated industry, go find the baggiest suit you can find, don’t wear make up, and pull your hair back. This is the only way to get respect from men. My gut told me this wasn’t right. And I think we’re all finding this day in age that it’s not the right mentality. I should NOT have to become a man to play in ‘man’s world’. Being a feminine wayshower is a way for men and women to learn the true power in femininity. So I wear red lipstick to business meetings. And some days I don’t. Some days I dress as sexy as I want to. And some days I don’t. I refuse to live in a mans world, I live in my own.

  • What business advice have you happily ignored?

Early on, I worked in a commercial kitchen where even though we were paying for mentorship – I could FEEL the mentors there did not believe in me. I was told, ‘don’t go after Central Market first, start with smaller stores first.’ I felt in my gut this was wrong for me, and I don’t actually know why. Which, in hindsight, Sure – it’s important to get your production down pat so that you’re able to meet the order successfully…BUT damn, I glad I didn’t listen to her and am slowly learning to NOT listen to people who either don’t get me or have never seen in me what I know myself to be capable of. Let go of those people in all areas of your life and you’ll live a greater one.

  • What is the best piece of advice you will to someone who wants to be start their own business?

Whenever you feel anything – try to get to the root of why you’re feeling what you’re feeling. Aka I used (and still do often) to feel overwhelmed with all of the information out there….and cue in the self doubt. But I asked myself why I felt overwhelmed, and my answer was because I didn’t feel confident in what I was doing. And what would make me feel confident? Well, I’d feel better if I knew what I was doing. Aha! And if I knew what I was doing aka if I just had more information, I would feel confident. So – I started with one research topic, and sat down and read. Read and read and read. And then….the answers followed to the questions I had, and cue in the confidence. 😉



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August 1, 2018

Guardia Vieja

“Almost everything is better, when you share the experience with someone else. “

                                                           -Pooja Kumar 

I’ve always been amazed by the intensity and passion tango dancers have.  The mesmerizing moves, the music, the poise, the flow. I’m a believer that art is a form of communication, it doesn’t really matter how “talented” you can be but how passionate you are. Dance is definitely a way to communicate through your body expressions, tango is one those areas where improvisation is key.  A few weeks ago, I had the pleasure of meeting with the founder of Guardia Vieja, Pooja Kumar and their lead teacher Mauro Peralta, from Austin Urban Tango, who are passionate about making the tango scene in Austin, Texas relevant and memorable through a variety of art and culture events.  I love that Guardia Vieja wants to bring people together to enjoy a practice that might be considered glamorous or distant. Tango is for everybody who wants to express themselves through beautiful moves and music, for people who wants to socialize and learn the cultural aspects of this form of dance.  They are hosting a number of events things like Beginner Bootcamps, Crash Courses, and Expansion Series.  This also includes exposing more people to Argentine music, with things like their concert event with El Cachivache this September 2018. Please keep on scrolling and let them tell you their amazing work and story, and if you are interested in joining their events don’t miss out on the discount code at the end of this read! Tango on…




  • Who are you and what do you do?

Mauro:  My name is Mauro Peralta. I am an Argentine Tango Dancer, Performer and Instructor.  I started dancing/teaching Tango in Buenos Aires, Argentina in 1998. Given my curiosity for other cultures, people, and food, I combined my love of tango with an eagerness to explore the world and started touring to teach in other countries in 2004.  In addition to Tango, I am certified as a Gyrotonics Level 1 instructor. I am now based in Austin, Texas and continue to teach both Tango and Gyrotonics.

Pooja:  My name is Pooja Kumar.  I have held a variety of roles during my long career in Anti Money Laundering and Counter Terrorist Financing Compliance.  However, that is only part of what I do. I am also a social Argentine Tango dancer. This past February, I took this passion and turned it into a small business by creating Guardia Vieja, which aims to continually expose more people to Argentine Tango in order to create memorable shared experiences in Austin.     

  • Where did you grow up and how does that shape what you do today?

Mauro:  I grew up in a number of cities in Argentina.  Although Berazategui was my primary city, I would visit relatives living in other cities during the summer or spring breaks.  This gave me exposure to a variety of perspectives, as I talked to and learned from my aunts, uncles, and cousins. This is something I still carry with me a curiosity to learn more and more about different people’s perspectives.  

This early exposure to traveling also sparked my curiosity for traveling to get to know other cities and places.  I knew early on that I always was planning to live in another country and so when I found Tango, it was the perfect match for me to achieve all this plans of traveling the world and meeting people.

Pooja:  I grew up in Edison, New Jersey.  It’s a town (maybe at this point even a small city) that I have really seen transform throughout my childhood and into early adulthood.  I remember Edison was once identified as the most diverse town in the United States by Rolling Stones magazine. It sits in central Jersey between New York and Philadelphia, neighboring Rutgers University.  While growing up, it was truly a melting pot. It was made up of mostly immigrants, families of commuters to New York for work, and intellectuals from all over the world going to or teaching at the university.  Despite all of our differences, we seemed to find harmony, living together in this town. We were a community that had parties every Saturday night, friendly soccer games, and cultural exchanges through food and music.   

I know the city itself is now changing and I see the world starting to grow apart, but I think my childhood experiences might have created ‘rose colored’ lenses with which I view the world. And I’m not sure I would have it any other way.  It is what drives me to consistently believe that we, as humans, are just that and can come together to have shared human experiences. I see a lot more similarities than differences and embrace all people. It’s become one of Guardia Vieja’s pillars to create a space to bring people together with shared experiences.   

  • How did you become passionate about tango?

Mauro:  I’m not sure if I really became passionate about Tango.  I am a passionate person, so I really can’t do anything halfway.  When I decided to do Tango I couldn’t do it halfway, either. Don’t get me wrong, I am very passionate about Tango, but it wasn’t really a path to becoming passionate.    


Pooja:  I’m not sure that it was a process.  It was sort of love at first sight. Shortly after graduating from law school, one of my best friends mentioned that he wanted to make a documentary about Tango and he thought it might be a good idea to take a class if he was going to make a movie about it.  He didn’t necessarily feel comfortable taking the class with anyone, so he asked me to take it with him. I agreed.


At the end of the first class, he said “I still want to make a movie about this, but I hate doing it!”  I replied, “Well I didn’t know what I was getting into and now, I love it!” He hasn’t made that documentary, but I would say that first class is where the passion began and it was instantaneous.

  • What skills or talents do you need to dance tango?

Mauro:  I don’t think there is a need for skills or talent. Everything can be learned in life. Just a matter of immersing yourself into it and eventually you will get it.


Pooja:  I agree with Mauro.  I don’t think there are any particular skills or talents needed.  Just a willingness and an open mind. This may get re-stated, but I would also add patience.  Our Crash Course will give you a lot in just two day, but Argentine Tango does take time. Eight years later, I am still learning a lot and it might be another ten before I start feeling like any sort of expert, but I enjoy the process and stay open to learning new things all the time.

  • How would you describe the cultural aspect of tango?

Mauro:  It’s hard for me to say.  The culture of Tango itself starts in Buenos Aires (Argentina), and then it spreads to Europe, and then eventually the United States.  The reality is the culture of tango is constantly changing, and evolving, similar to life, but the source is in Argentina. Since I have not lived in Buenos Aires for over a decade, I’m not sure that I can accurately answer what the culture of Tango is like today.  


Pooja:  I’m not sure I fully understand this question.  In some ways, I agree with Mauro. Argentine Tango certainly begins in Buenos Aires and slowly spreads, and maybe diffuses, as it moves out to Europe, the United States, and the rest of the world.  Having said that I don’t think that it is actually one big culture, with a single source of truth.

Many people make this analogy about Tango that it is like a language and then there are these dialects.  In some respects that might be true, as each country or region I have travelled to does have its own ‘dialect’ that is influenced by that location’s culture.  However, I think of it more like painting or drawing. There are some basic truths and principles, which is what helps us identify it as Tango, but there is a lot of space for interpretation.  Just as you might love a Van Gogh in a museum, it doesn’t prohibit you from loving your child or grandchild’s drawing from Art class. With that in mind, it’s hard to talk about the cultural aspect of Tango, without more clearly identifying the scope of what we are talking – performances, social dancing, the music – there are a lot of cultural aspects that Tango touches. 

  • What is your ideology as a creative person?

Mauro:  To stay creative, you have to remain a little irresponsible.  Maybe that’s not the right word, exactly. Being a part of the ‘real adult world’, having a job, working for someone else … these things make me feel numb.  In order to stay creative I think it is important to work for one self and not get so tied up in what others think might be the right way. Maybe not irresponsible, exactly, but to believe in my self and live in the world the ‘dreamworld’ that I see.

Pooja:  My ideology is based on five core values that create the foundation of Guardia Vieja:


  • Shared Experiences:  Almost everything is better, when you share the experience with someone else.  Tango is a shared experience and cannot be fully realized without embracing other people and communicating with them.  Guardia Vieja itself wouldn’t be possible without partnerships, like with Mauro or Jessica (of Ideology).
  • Old School:  Progress is not always the same as running away from the past.  There are lots of lessons to be learned from prior generations. I remember reading an article a year ago, where they had identified the majority of college kids had not experienced a house party as anything more than a reference from 90’s movies.  It makes me sad to think about how isolated people are nowadays, having moved away from things like ‘cooking together’ or ‘hosting a party’. To clarify, I am not old fashioned either – there are plenty of negative aspects about the past. However, the modern day dinner table, surrounded by friends and partners of various orientations, is still an old school concept that should not be replaced with microwaveable dinners.  I think it’s important to take the good and move forward with it. Leaving these things behind is not true progress or growth and will generally stagnate creativity. Creativity is not always about being different from what exists, but it’s about enhancing it.
  • Harmony:  My point of view is not the only one.  In fact, I might have tunnel vision, if I only ever see things from my perspective.  This doesn’t mean I have to consistently abandon my own thoughts for others, but to the extent there is a way to incorporate multiple points of view, I should stop, listen, and try my best to.    
  • Expression:  Bottled up creativity is stifling.  It is important to have a safe space for expression to work through all the ideas that we have as people.  Tango is my form of expression and by supporting others in their forms, I continue to enhance my own, but to stay at home because I will never be a professional dancer or to assume I am not truly creative enough to express myself through dance would be no way to live.   
  • Integrity:  Integrity is dichotomous for me.  The first aspect is honesty. I want to consistently get and be able to give honest feedback, which may at times be harsh, but is the only way to progress and get better.  Second, it is important to stand your ground and as a creative understand your self worth, even when others may not. I started Guardia Vieja as a small business rather than a non-profit, because I believe in the power and value of Tango.  This is not a charitable service and I expect those participating in the experience, as teachers, DJs, social dancers, photographers, etc. to be valued for the service they provide, so we can continue to operate with a high level of integrity.   
  • How do you overcome your fears?

Mauro:  By having awareness of them and then leaving them alone.  Eventually, the fear passes. It may take a longer or shorter period of time, but leaving them alone diminishes their power, as over time they disappear or you learn to live with them.  The important thing is not focusing on the fear so much that it freezes you.


Pooja:  I would have to agree with Mauro on this one.  As long as I’m not frozen in my tracks, I know there will come a time when I will move past them.  “Progress not perfection,” as a manager of mine used to say. It’s about taking the the time and appreciating the small victories along the way.

  • In what way have you changed by dancing tango?

Mauro:  I don’t think Tango has changed me, if that’s the question.  I am a person who believes in continually evolving. Tango has helped me evolve in one way, but I think I would be the same person, a person who believes in growth, even if I had chosen to do something else.  Tango has, however, given me a greater sense of understanding people, which might be a harder skill to learn through other disciplines that are more ‘self’ oriented.


Pooja:  Many ways!  Tango for me is a vehicle for growth.  It helps me examine myself and my interactions with others, creating a more meaningful understanding of both.  When I have a problem, at work, at home, or in another situation, it generally helps me find a solution that makes sense.  I’m not saying it’s a magic eight ball and gives me answers right away, but it helps me think through things and raises my awareness in all aspects of life.  

  • Who inspires you today?

Mauro:  Life inspires me, always.  In particular, the continual discoveries around how human science works with our brain and body movement capacities.


Pooja:  Beginners!  I love meeting people who are starting something new.  It doesn’t even have to be Tango, but there is something so vulnerable, rewarding, and exciting about watching people learn something new.  I love those light bulb moments in our classes, when people have an epiphany. It’s electrifying and re-energizes my own desire to keep learning new things.    

  • What’s your goal with Guardia Vieja?

Pooja:  My goal with Guardia Vieja is to create memorable shared experiences by invigorating the Argentine Tango scene in Austin through a variety of events.  These include things like introducing people to dancing Tango with our Beginner Bootcamps, Crash Courses, and Expansion Series.  It also includes exposing more people to the music, with things like our concert event with El Cachivache this September. We aim to host a number of Pop Up Milongas (social events) over the next couple of years to showcase Austin as a destination city for Argentine Tango in the United States.  I hope to create a space where whether you want to dance or just come and socialize, you can come share the Argentine Tango experience with us.


Mauro:  I am partnering with Guardia Vieja, because I want to see Argentine Tango grow in Austin and the United States.  Similar to Pooja, I would like for more people to have exposure to both the dance and the music. My goal is to ensure that Tango stays alive and continues to grow as a cultural experience and form of dance.

  • How is tango perceived in this country?

Mauro:  Hmmm… I think there are different perceptions out there, and it might really depend on the person.  The one that stands out the most to me is that many people think that Argentine Tango is actually the same as it is in ballroom.  The US has a strong culture around ballroom dancing and ballroom has their version of ‘Argentine Tango’. I once asked a ballroom instructor to show me ‘Argentine Tango’ and it is completely different to what we are doing.  Ballroom is learning a choreography and Argentine Tango is more of an improvisation. While both require you to move your body, that’s really where the similarities end.  


Pooja:  I think there are two major stereotypes.  In part, I agree with Mauro that shows like ‘Dancing with the Stars’ or ‘So You Think You Can Dance’ have shaped some of the perception.  These shows glamorize and put Tango on a pedestal. Argentine Tango is an accessible dance for people of all ages and backgrounds and I wish more people could see it that way.  I have danced with Parkinson’s patients and I have danced with teenagers. There is really a wide spectrum of people and capabilities. If you are open to it, anyone can learn tango, not just celebrities, dancers, and former athletes.


The second aspect of it is that it is commonly understood that Tango is a ‘sexy’ and ‘sultry’ dance.  It absolutely can be, but that isn’t what it always is. A lot of people talk about this mysterious ‘connection’ in Tango, but to me it’s more of a means of communication.  It is a way to express the music and yourself to another person and that person could be a friend, a relative, a stranger – it isn’t necessarily a boyfriend, girlfriend, wife, or husband.  Again, not that it can’t be, but it’s not just for couples, it’s for everyone.

  • What advice about dancing tango have you happily ignored?

Mauro:  “Quit tango; go to College; and ‘do something’ with your life.”  


Pooja:  I was once told by someone that if I wanted to get more dances at milongas (social events), I need to change the way I dress (They were leaning towards more provocatively.).  I am happy to report that I wear whatever I want, including jeans and a T-shirt and one time I even hosted a New Year’s Eve Milonga in Seattle, where everyone wore their PJ’s.  I prefer to not dance with people who are more interested in what I wear than how I dance or who I am.

  • What is the best piece of advice you would give to someone who wants to start dancing tango?  

Mauro:  Be patient and don’t be afraid to make mistakes.


Pooja:  Agreed, with Mauro.  To be honest, there are no mistakes – it’s all one big improvisation.  

  • How much can you improvise when you tango?

Mauro: A lot 🙂


Pooja: (Laughs out loud) See the prior answer. 🙂

  • How do you implement the knowledge you’ve gained from tango into your daily life?

Mauro:  Well, I teach tango every day, so it’s hard to separate it from my daily life.  It is a part of my daily life, without trying to implement the knowledge I gain from it.   


Pooja:  Honestly, it shapes a lot of how I communicate and interact with people.  Given it’s improvisational nature, Tango teaches me how to be perceptive of what someone needs or wants.  It continues to teach me how to communicate back what I need and want (something I’m not always, as good at).  As a follower, I have learned to listen; however ‘listening’ doesn’t make me a passive party to the conversation.  I play a part in offering a response through my own movement and interjecting my own ideas within the direction that a leader has provided to me.  Similarly, a really good lead is one that can adjust to the information I am providing, as well, about how I might hear the music, my own physical capabilities or sensitivities.  This respectful give and take of communication has found its way into my professional career in the Financial Services and FinTech Compliance space, as well as my interactions with friends and in relationships.


Use TANGOLOGY to get $10 off of  Crash Course or Beginner Bootcamp 

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Austin Urban Tango






June 27, 2018

Austin Rug Co.

“I think being “free”  means, being able to completely be yourself. When you surround yourself with people that genuinely care and love you for who you are, that feels free. What better feeling than others seeing you the way you view yourself.”

-Alli Pozeznik


Austin Rug Co. is a collection of Turkish vintage rugs curated by the company creator, Alli Pozeznik. Moving to a city like Austin inspires you to create, she was feeling the need to creatively express herself, so she decided to start her own business.  Alli set the goal of “act on inspired thoughts” and I believe this is a wonderful way to start anything in your life. Following your heart and your instincts is challenging and yet so powerful. I’ve seen Alli follow the path of creating and feeling amazingly happy with the result of her passion. Her taste and selection are impeccable, you are immediately transported to a beautiful sunset in the southwest.  The modern looks and the coziness of the rugs will truly make you feel unique, they will set the perfect mood to welcome your loved ones. I love, believe, and support her project so very much.  Dreams become reality, below is her story, and for anyone who’s ever had the need to create and to start a business of their own please take a read.







  • Who are you and what do you do?

I’m Alli Pozeznik, I am a former oncology/ICU nurse and am currently working in the pharmaceutical industry in sales. More recently, and creatively, I am the owner of Austin Rug Co. I have partnered with a Turkish Rug purveyor in Izmir, Turkey and curate a collection of vintage rugs I sell here in Austin. The woman I work with has been buying and selling rugs for 20 years with her family, she mentioned with confidence the other day that, “The rug business is the best work in the world.”

  • Where did you grow up and how does that shape what you do today?

I grew up in Middlebury, a small town in Northern Indiana. I had a great childhood there. I do not think the town itself made me who I am but what I remember the most throughout my childhood and adolescence was my mother also making opportunities to express my creativity. I vividly remember a whole closet in our basement devoted to craft supplies and materials to create almost anything I wanted to, I remember my sister and I constantly dressing up from our costume closet. I remember my mom’s own creativity expressed in our “pre-Pinterest” childhood birthday parties, customized to highlight our current interests. Kitten cakes, Safari scavenger hunts, taking my friends to a bead store to make jewelry, to name a few. Those memories are the foundation where I remember feeling special for having a creative mind and knowing this was a gift that made me unique and gave me happiness.

  • Name something you love, and why?

I absolutely love brainstorming ideas. The task of finding creative answers to problems gives me so much energy. As a nurse, I had to use critical thinking when I took care of my patients. I loved it. I have found though when I can use this skill set in a creative process, I find joy when my brain comes to life with possibilities.

  • What skills or talents do you think would make you even more successful?

    To continue to act on inspired thoughts. This has been my 2018 mantra.  The notion that ideas have entered into YOUR mind for a reason is so powerful. We are all unique in so many ways, we all have different gifts and strengths we were born with. Why not trust in that? Why not let yourself feel excited about a new idea and then work towards making it a reality?

  • How did you find your passion?

I referenced this earlier, but as a young child I knew being creative made me happy. For many years, I didn’t know how exactly that would come to fruition but deep down I trusted that was who I was and someday I would be able to express it more intentionally.

  • What is your ideology as a creative person?

To be working in a career that allows me to explore my creativity full time would be my ideology. The process in which one creates a new idea or business is incredibly fulfilling.

  • How do you overcome your fears?

I don’t know if I focus on overcoming my fears, fear is one of the most powerful motivators. I think that’s what continues to push me forward. To want more, to refuse to “be enough”. The fear that motivates me the most, is the fear I won’t live out my dreams in this life. This fear pushes me to keep looking, to keep listening and to keep validating my gifts and talents.

  • In what way have you changed by following a wild passion?

    I feel that I trust myself more, that I believe that I can accomplish wild dreams. Austin is a city with such creative energy, when I moved here I knew these wild dreams were going to come to life and I would be surrounded by others that believed that to be true as well.

  • Who inspires you today?

Tony Robbins and Tim Ferris inspire me. They have literally created their own vocations. The businesses they created are so specific to what their strengths and gifts are. Isn’t that what we all are striving for? To feel that your day in and day out, really reflects who you are. At times, I am sure they felt doubt in their wild ideas or felt the fear of failure. Yet I imagine they too, had to say “yes” to those first inclinations that their idea maybe wasn’t “too wild” . That first “yes” lead them to a second “yes” and third and so on. I think when you see people fully living out their vocation it is a gift to themselves and everyone around them.

  • Professionally, what’s your goal?

Right now my goal is build the brand of Austin Rug Co. and continue to collaborate with other creatives in Austin. We will see where it takes me!

  • What is the best way to act on inspired thoughts?

For me, I try to be cognizant to the ideas that pop into my head, while that may be during conversations with my friends, jotting down dreams when I finish a long drive from work or continuing to read books that push me to trust the process and path that I am on. I am currently reading, You Are A Badass, by Jen Sincero. She describes her focus on the Law of Attraction and truly keeping your mind focused on the great things you want to happen in your life. Redirecting my thoughts to wild dreams and ideas, 1. Makes me happy and excited for the future and 2. I have seen these inspired thoughts come into reality.

  • How can women become more empowered?

I think women and men both has the capability to discover one’s unique gifts and talents. The process of finding out what you are good at can feel daunting but continuing to explore what makes you happy tends to start putting the pieces of the puzzle together. I find this to be very empowering. Being comfortable in your own skin and holding tight to what you know your strengths are (despite what others may think or feel) gives you a confidence no one can take away. Surrounding yourself with other motivated and confident women has also been important for me. If you can have one or two friends that can be your supportive sounding board it can be really meaningful.

  • What is being “free” mean to you?

I think being “free” to me means, being able to completely be yourself. When you surround yourself with people that genuinely care and love you for who you are, that feels free. What better feeling than others seeing you the way you view yourself.


Follow Alli






June 6, 2018

Karacotta Ceramics


“I believe everyone is creative and an artist, and that your working medium can be so much broader than we typically categorize.”

-Kara Pendl

There is no secret that I’ve always admired artists and creatives, especially if they are women.  I met the creator of Karacotta Ceramics and it felt like I was talking to an old time friend who completely understood my thoughts and ideas. I was able to feel her passion and dedication to her craft.  I was very curious to know the story behind the craft maker who is doing it full time. I knew I needed to tell her story and capture that amazing smile and wild curls. I feel her beautiful pieces reflect exactly who she is; bohemian, timeless, fresh, and modern. She has a peaceful energy that surrounds you, she emanates warmth and her work is unique. I’m very proud of this collaboration, you can imagine my excitement to share her designs and words in this space. If you’re looking for some fun accents, inspiration, smudge the bad vibes away, expression, self-discovery or starting your own business, please keep on scrolling.




  • Who are you and what do you do? Where did you grow up and how does that shape what you do today?

Hi! I’m Kara Pendl the designer and artist behind Karacotta Ceramics, based in Austin, TX. I’m a {mostly} self taught ceramicist, stemming from a lifetime of creative curiosity, and have been working with clay for over 15 years. Originally a Wisconsin native, I grew up exploring in the

woods, adventuring in nature, and creating with organic materials – these experiences heavily

influence the unique aesthetic and processes in the body of my work. In addition to creating, I teach public and private ceramic classes, that weave in conversations around life-vision and goal-setting. When I’m not blissfully covered in mud, you can find me practicing handstands, reading in the sun, drinking coffee and chatting goals & strategy with other female entrepreneurs via my podcast: Make/Do.

  • Name something you love, and why?

I love working with clay as a medium because we (everything on earth) all eventually go back to dust, and in turn become part of the earth & clay. I love working with a material that holds so much history and energy – you can truly feel it while making!

I also love french fries & champagne, and I could eat that combo for every meal – it’s perfect balance of salty & sweet!

  • What skills or talents do you think would make you even more successful?

I know you’ll appreciate this – I’m thinking about investing in a nice camera (and then learning how to use it, ekkk)! Right now, I take a lot of my social content photos with my iPhone, and I get my product professionally shot a few times a year. It would be super helpful to have a camera on hand to do it myself, and I would be able to update my linesheets, etc a lot more often. I know I’m preaching to the choir, but good photos really do make a huge difference in closing wholesale orders!

  • How did you find your passion?

It was totally by chance! I took a hand-building class in high school, and immediately fell in love. Being a full-time artist had never been modeled to me growing up, so I didn’t realize that was even an occupation choice, so I ended up going to college for business, but I continued to take classes on the side. When I moved to Austin, I found some open studio hours, and then eventually moved into my own studio, while growing my career and building my business acumen. Eventually, I was able to make the transition into ceramics full-time – it can be done!!

  • What is your ideology as a creative person?

I believe everyone is creative and an artist, and that your working medium can be so much broader than we typically categorize. I think you can have artistry in the way you parent, you can be a creative non-profit leader, you can have thoughtful, intentional design in the way you serve dinner, etc – it doesn’t need to be “I’m a painter/ceramicist/weaver” for you to be considered an artist (in my eyes).

  • How do you overcome your fears?

I think Nike was onto it when they said “just do it.” I overcome my fears by just jumping in – I stop thinking about it and just go do it – right now!

I also LOVE this quote by Ira Glass, and have it framed in my office, it reminds me that the only way to not be scared is to crank out a whole lot of work. “Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Put yourself on a deadline so that every week you will finish one story. It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions. And I took longer to figure out how to do this than anyone I’ve ever met. It’s gonna take awhile. It’s normal to take awhile. You’ve just gotta fight your way through.”

  • In what way have you changed by following your passion?

I used to be super binary, or black and white, with my decisions/emotions/life choices, and living as a full-time artist, with flexible deadlines, indeterminate pay days, etc, has forced me to live a bit more in the gray area, and I think it’s been good for my soul. I can get a little rigid in the expectations I hold for myself, and the creative process helps force me to stay malleable and playful.

  • Who inspires you today?

I am always inspired by nature!! That is where I find the best color palettes – I often take pictures of sunsets, piles of leaves, bunches of wildflowers, textures of rocks on riverbanks, etc. When you start looking around, you’ll notice palettes everywhere, and nature has the most keen eye for color combinations.

  • Professionally, what’s your goal?

So much is happening in 2018!! I am recording a podcast right now, called Make/Do, that highlights how artists/creatives make what they make, and logistically, do what they do…like, how are you really paying the mortgage? It should be released in early summer, and if you know anyone that should be featured, please reach out! Product-wise, I have some super exciting collaborations releasing this summer, and I will be launching a new line of Smudge Bowls and Bundles with a more developed decorative component. I’m also co-hosting a yoga retreat called Babe Retreat: Yoga, Art & Soul, that is taking place outside Austin on April 20-22 (details on – it is going to be SO rad! And lastly, my studio is moving to the new Springdale General development in June, please come see the new (gorgeous) space – I’ll be in suite 6D.

  • How being a woman business owner changed your life?

I’m a people-pleaser, as many woman are, and owning a business has definitely brought about opportunities to work on saying No & Yes more powerfully. Saying No to the mediocre or even exciting opportunities that don’t align with my brand or soul, has been enlightening and expansive – it consistently creates more space for the Yeses to come through the door.

Also, managing and balancing all of the moving parts of the business (admin, operations, marketing, making, the list goes on and on), has taught me time-management to make sure all of the pieces of my life (work, friends, family, self-care) get their equal time in the sun!

  • What business advice have you happily ignored?

That the process has to be hard, or there must be a struggle, or you have to grind/hustle for 80+ hours a week. There is truth and weight to the slow and steady race. I believe you can approach your workday with a playful attitude, that solid, gorgeous, work can be completed in short timeframes, that staying lighthearted and easy with the process can yield better results than working through the night to prove you’re committed. Not to say that I don’t sometimes burn the midnight oil, but I think as a general concept, the whole process can also be fun vs a struggle.

  • What is the best piece of advice you will to someone who wants to be start their own business?

My advice is to keep is simple – don’t overcomplicate!! Make a (one page or less) business plan that highlights three or less items that you love making/doing and start there. Do the bare-minimum needed to get your products into the market (minimal pictures, simple website, etc) and riff from there. You can (and should) always go back to update your offerings as the ball gets rolling, but there is no better time to start than right now!!

  • How can women become more empowered?

For me, being empowered means living a life that aligns with my core values. One of my main values is freedom, which to me, means living life on my terms and being my own boss absolutely helps with that. I think you can find empowerment by defining what your core values are, and then editing your life to more closely align – it doesn’t all need to change over night, but what are some of the low hanging fruit that you can shift this afternoon or this week?

  • What is being “free” means to you?

Free to me, means being able to do life on my timeline. If I don’t want to set an alarm, I don’t have to, if I want to work through the weekend, I can, if I choose to fire a client or take on something outside my wheel-house, I don’t need anyone to sign off or approve my decisions… and I LOVE that feeling!!

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Broad Studios



May 23, 2018

Primal Habits Eric + Francheska

“We challenge ourselves by encouraging each other to work on our weaknesses and not just our strengths.”

-Eric + Francheska


Every couple has different habits and has its own forms. Every day we have a new opportunity to become a better version of ourselves,  to conquer our fears, to fall in love.

I’ve been wanting to talk to you about something I’ve been doing for a few weeks. My husband and I decided to reset our habits, as individuals and as a couple.  We became more conscious about how we treat our bodies. As a couple, it is very easy to maintain unhealthy habits, and to encourage the same destructive patterns. We wanted to focus on a long term change instead of a quick fix, this time it didn’t feel like a sacrifice but more like a reward. We understood the importance of valuing and honoring ourselves; there is no path that doesn’t require courage and patience, meaning we need to trust our intentions and free ourselves from the excuses and embrace the obstacles. Exercising with your partner will always be a healthy option, there are a numerous reasons why this is a benefit for your relationship, from increased quality time to a stronger connection, better sex, and accountability.

The first time I went to Onnit Academy I took my first class with Eric Leija.  I was very impressed by the passion and excellence of his teachings. It goes far beyond getting “fit” it’s about getting to know how powerful you are by conquering your mind, your fears, and self-sabotage by listening to your body, your instincts, and exceed your own expectations. Francheska on the other hand, will take you to the most basic and primal movements with her animal flow practice. Together they are an amazing duo, they break the rules by using unconventional tools, and methods that will make you see what’s really inside of you.

Today, I want to share with you a very important interview with this amazing couple. Read on and learn how being primal in life and in your relationship will give you back your true power.






Who are you and what do you do?

Eric: My name is Eric Leija, also known as the Primal Swoledier on social media. I am a personal trainer and kettlebell specialist at the Onnit Academy. I also do coaching online on my website

        Francheska:  I am Francheska Martinez, currently 24 years old, from Miami, Florida. I am a personal trainer and stretch therapist. Right now I am focusing on building my own brand online, as well as helping with Eric’s platform.

What is the ideology behind what you do?

Eric: I like to help people reach their fitness goals while staying strong and durable so that they can live long and prosper.

Francheska: I’d like to think of myself as someone who isn’t so dogmatic. I think that bodyweight movement should be only limited by what you are capable of safely doing. Meaning that as long as you’re able to move functionally in a range without injury, then it can and should be done. However, when it comes to weight lifting and bearing load through movement, then I like to adhere to certain safety guidelines to avoid and pain or injury.

As a couple, do you feel a stronger connection by exercising together?

        Eric: Yes, because we become very competitive.

        Francheska:    I think it brings us closer together and reminds us that we can overcome any challenge. It also helps us be better coaches because we are able to understand each other’s strengths and weaknesses better, allowing us to create better programs, and modifications when needed.

How does having the same fitness goal improve your relationship as a couple?

        It strengthens our relationship because it holds the other accountable. If we are both able to grow together and get stronger together, then it creates an environment of growth which keeps the relationship fresh and healthy.

Is it true that couples who train together stay together?

We are still figuring that one out! But we’d like to think so! It allows us to bond and grow together in another aspect. Seeing each other’s progress is really encouraging; it

reminds us that we still have to focus on growth and development in our relationship as well.

How can you make a solid relationship with yourself first?

        Taking alone time to focus on yourself is incredibly important in a relationship. Doing something that you enjoy doing by yourself is crucial for keeping things interesting and developing your own interests and hobbies that can also be shared in your relationship as well.

How do you motivate each other?

Eric: Watching Francheska smile through all the pain encourages me to suck it up and conquer my inner doubt.

    Francheska: Eric likes to give me a big cheesy smile as I walk into the gym. He then proceeds to take his shirt off and start flexing. What more motivation does a girl need?!

How does the other person inspire you?

        Eric: Francheska’s graceful movement inspires me to be less stiff. I try to integrate more mobility work to help with this.

        Francheska: Eric inspires me with his passion and dedication. Even if Eric is tired, sore, or busy, he makes his training a priority. He never makes excuses about “not having enough time.” Nor does he allow temporary pain to take him off his track. He’s the real deal.

How do you challenge each other to stay out of your comfort zone?

        We challenge ourselves by encouraging each other to work on our weaknesses and not just our strengths.

What workouts are your favorite to practice together?

    Kettlebell and bodyweight flows are our favorite workouts to do together. We always learn things from each other since we have both move differently. We like to add mobility work into our flows to make them more well-rounded and challenging.

What’s the biggest lesson you have learned from one another?

        Eric: The biggest lesson that I have learned from Francheska is to not be so dogmatic with my training.

Francheska: Eric has taught me not be such a perfectionist with my training. There is a time and place for perfection, however progress is always more important!

In what way does the other person make you stronger?

    Eric: She’s light enough to pick her up and throw her over my shoulder so I can do some walking lunges. I hate loading bars and re-racking weights.

    Francheska: Eric makes me stronger because whenever I want to give up, or skip a workout, I always envision what Eric would do. Which is persevere, NOT complain, and maintain proper form!

What steps have you taken to love yourself first, and how has that improved your relationship?

    Eric: Staying hydrated from the moment I wake up helps me have a better day, which helps me be nicer to my clients, friends, and Francheska who has to deal with me everyday.

    Francheska: Loving myself for me has always come down to self-care. If my body isn’t feeling well, it transfers over into my mood. So I try to be aware of my limitations in training, and tend to my problem areas, like my shoulders which tend to hold onto a lot of tension. A good sauna session and decompression usually does the trick for me, which helps me be less cranky.

How can you stay focused and motivated to achieve your goals?

        Eric: Proper rest and recovery can go a long way. This includes sleep, active recovery, hydration, and nutrition.

Francheska: Keeping things fun a is how I like to stay encouraged when trying to reach my goals. Practicing moderation rather than extremism usually helps me stay focused. I try to enjoy the journey rather than fixate on a specific goal.

What piece of advice can you give to couples who want to start this path together?

        To stay focused, and to remember that life isn’t a fairytale. You’re going to get annoyed with each other, but you will become stronger together! In your workout session, try to define some roles, one of you could be the “coach,” and the other the “client.” If you have two “coaches,” you may be taking a bigger bite than you can chew!

What exciting projects do you have going on?

        We are currently working on Eric’s launch of his Daily Workout Subscription on The workouts will encompass all of Eric’s weekly training including warm-ups, strength training, conditioning, active recovery, as well as cooldowns. Check out his website to train with Eric and learn more about kettlebell training specifically. We are also looking forward to leading more in-person workshops together to continue making a positive impact in the world.

Follow Eric + Francheska


Instagram Francheska

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April 25, 2018

Jennifer + Jack

Valentine’s day is always a good excuse to be extra romantic, give and receive a lot of love. I’m very fortunate to be a wedding photographer and be present in such a special event in people’s lives. There are a lot of things that make a wedding very special, but to have witnessed the love that Jennifer and Jack give to one another is beyond words. One of the most beautiful details is the wedding dress, handmade by the bride’s mom. They say an image says more than 1000 words, so here they are.


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February 14, 2018

Elizabeth + Rolando

“You always see the best in me”

Elizabeth and Orlando decided to elope and then travel the world. This is their wild and amazing spirit.




November 29, 2017